Why Michael Wolff is Wrong About Print vs Digital Advertising

USA Today print ad contestIf you heard that Google won a contest with the prize of $1 million in print advertising, you’d probably have a good laugh.

For one thing, Google winning a million dollars for anything is kind of like you and me winning a free small fry in the McDonald’s Monopoly game.

But that’s exactly what happened in a contest held by USA Today.

Apparently, it was meant to encourage creativity in print advertising. However, if you read what the man behind the contest had to say about the results, you might think this contest was nothing more than a desperate attempt to jump-start ad spending in an industry that has been floundering – print media.

Keep Reading – Why Michael Wolff is Wrong About Print vs Digital Advertising

The Persuasive Punchline – How to Be Funny and Sell Stuff Too

What’s your favorite TV commercial?

I’d be willing to bet it’s an advertisement that makes you laugh.

However, some new research indicates “going for the funny” doesn’t mean you’ll boost sales any more than when you’re being serious.

In fact, perhaps you just thought about your favorite commercial, and the product or brand didn’t even come to mind.

Humor certainly can work in advertising and marketing – but all too often – being funny defeats the purpose. It’s hard enough to make people laugh in everyday life. So how can you be both hilarious and persuasive with small business marketing?

Keep Reading – The Persuasive Punchline – How to Be Funny and Sell Stuff Too