7 Tips to Help You Write Conversationally

vintage writing conversationallyConversational writing is a crucial component of both good copywriting and effective content marketing.

But as easy as it sounds – it is not always easy to pull off.

A lot of people have trouble writing conversationally.

We want to sound intelligent. We want to sound professional. We can feel our high school English teacher looking over our shoulders as we try to type.

The key to becoming a better writer is letting go of all that.

Here are some suggestions to help shake off the chains, and enjoy the freedom of writing like you.

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Why You Should Stop Trying to Create Viral Videos

Is your business putting together a new video and planning to create something that goes viral on the internet?

If so…you better keep your fingers crossed and turn to every superstition you can think of – because what you need for a viral video isn’t a solid strategy. It’s a whole lot of luck.

You can spend all the time you want researching the hottest trends, finding a rabid audience and bringing in the most talented video producers money can buy. The fact is – most videos go viral completely by accident.

But don’t give up on video marketing just yet. It’s still a very valuable form of content marketing. Plus – who knows – you just might get lucky.

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5 Reasons Why Small Business Saturday is the Ultimate Content Marketing Strategy

There are a lot of made-up days this time of year.

Black Friday gets people spending money while their bellies are still full of Thanksgiving dinner. Cyber Monday brings out all the online deal hunters. There’s also the anti-overconsumption reaction to all this called Buy Nothing Day.

My favorite has to be Small Business Saturday, which falls right in between Black Friday and Cyber Monday on a weekend when holiday shoppers go berserk crossing names off their lists.

It’s not just because we love small business owners here at Copyjuice. It’s also because this is a brilliant example of effective content marketing.

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3 Powerful Content Marketing Lessons from Louis C.K.

louis ck wiki imageStandup comedians are a type of small business owner.

They are brands. They are often entrepreneurs and innovators. They’ve been doing content marketing long before it became a buzz-worthy concept.

The smartest comics saw lots of opportunities online.

They’ve used social media sites like Twitter and Facebook to connect with fans and test out material. They take advantage of video sites like YouTube and use their blogs/websites to create a loyal following while promoting what they’re up to.

Right now, Louis C.K. is one of the most successful comedians in the business. One reason why is that he has figured out how to use content marketing to his advantage.

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5 Reasons to Hire Out-of-Work Journalists for Content Marketing

unemployed journalist with signIt’s a sad truth, but every where you look these days, journalists are losing their jobs.

Newspapers are shutting down. Local TV stations are cutting back. The digital age is changing the way people consume their news.

Explaining what traditional media outlets should be doing to survive this new reality is a topic for another day. If print publications, television and radio stations make the right moves, they can remain valuable and relevant to advertisers.

Today you’re going to learn how and why to take advantage of the changing landscape of media and marketing. If you’re ready to commit to a content marketing strategy, but your concerned about having the time and resources to do it all yourself, we’d strongly suggest you start looking for TV news producers, reporters and people who’ve written for newspapers.

These folks may not have the background in traditional sales and marketing that you’d typically look for on a résumé. But find the right person and you’ll be hiring a powerful secret weapon.
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How to Sell More By Not Selling at All

Selling a Smelly FishHave you ever heard someone complain that their fish is too fishy?

Isn’t it ironic that people will order a plate of fish and hope that it doesn’t taste or smell fishy? Yet, can’t you relate? I understand the whole fishy fish thing and would prefer to eat fish that’s not fishy myself!

We find the same irony with sales. Because most people like to shop and buy things, but they don’t like to be sold to. In other words, they don’t want a salesperson to be too selly.

Too selly means too cheesy, corny, pushy, overbearing, fake, selfish, robotic or just plain annoying. Even people who work in sales don’t like to be put through that sort of baloney.

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Why Your Small Business Needs a Content Marketing Strategy

Maybe the term content marketing is brand new to you.

Or perhaps you have a vague idea of what it is, but consider it to be one of those  buzzwords that’s part of the latest trend in online marketing. You may also know exactly what it is, yet you have no idea how your small business can take advantage of it.

The truth is – content marketing is not new and it’s not a trend that’s going to fade away either. If you think your company is too insignificant to benefit from a content marketing strategy, you’re dead wrong.

Content marketing was a good idea 100 years ago. It’s currently one of the best ways to reach new customers and clients. And it’s the future of marketing in both the online and offline world.

Don’t have a content marketing strategy? You’re missing out!

But it’s not too late. You’re just in time to get on board. All you need is a few good ideas to get going…

Keep Reading – Why Your Small Business Needs a Content Marketing Strategy