If you heard that Google won a contest with the prize of $1 million in print advertising, you’d probably have a good laugh.
For one thing, Google winning a million dollars for anything is kind of like you and me winning a free small fry in the McDonald’s Monopoly game.
But that’s exactly what happened in a contest held by USA Today.
Apparently, it was meant to encourage creativity in print advertising. However, if you read what the man behind the contest had to say about the results, you might think this contest was nothing more than a desperate attempt to jump-start ad spending in an industry that has been floundering – print media.