It’s good you’re doing some research on how to make a logo work for your business.
By research, we don’t mean asking your brother-in-law’s nephew who took a class on graphic design for advice. And don’t fall for logo design contests or sites that offer to make you a logo for just $5. We’d hate to say we told you so!
It’s important to study what has worked in the past. Read up on the opinions and advice of the experts. Look at the works of graphic design legends like Paul Rand, Saul Bass and Alan Fletcher. They all have great insights that will make your logo exceptional.
Then ask these questions and keep the answers in mind as you create your design…