While the role of traditional media in advertising, marketing and public relations is changing – it will always play a part.
Since many small businesses focus on a local customer base, obtaining coverage from local TV stations and newspapers is one of the best ways to get free publicity.
It can put your business right in front of the people you want to reach. Those are some valuable eyeballs!
Getting that coverage – especially when you really want it – can seem awfully tricky. But there are some best practices, which make your chances of getting on air or in print a whole lot better.