Fake Online Reviews – Fight the Temptation or Pay the Price

Making social media sites like Facebook and Twitter work for your small business can be slow-going at first.

Consumers are relying  on social media more and more when researching products and brands. So it’s a necessary hassle.

Before your customers make a purchasing decision, they want to know what their friends and everyone else out there in social-media-land thinks about what you have to offer.

Believe it or not – quite a few of those reviews and ratings aren’t really legit. Some companies pay people to leave positive reviews and ratings.

New research from Gartner estimates, within the next two years, as much as 15% of all online reviews will be paid for by the company being reviewed. Gartner also makes the bold prediction that at least two Fortune 500 Companies will face an investigation and legal action from the Federal Trade Commission.

Keep Reading – Fake Online Reviews – Fight the Temptation or Pay the Price

Four Reasons Why Your Storytelling Stinks and Doesn’t Sell

stinky storytellingHate to break it to you, but your storytelling is going over like a fart in church.

It’s not that you don’t know how to write. You really are pretty smart – and quite entertaining too.

But there might be something rotten in the mix, because the stories you use in your sales letters, product descriptions, newsletters, landing pages and articles just aren’t getting the results they should.

Marketing and advertising agencies all over the country are lauding the all-encompassing power of story! They say they want to tell your company’s story. Talking about the magical effects of storytelling and marketing is almost cliche.

Storytelling really can be a great tool…when it’s done effectively. Telling a story isn’t a guarantee for success. You have to tell the right story the right way.

Avoid these four storytelling mistakes and you’ll be much more likely to get the outcome you want.

Keep Reading – 4 Reasons Why Your Storytelling Stinks and Doesn’t Sell

You Are Addicted to Social Media Marketing – Get Help!

addicted to social mediaWe all know people who spend way too much time on social media.

They’re the ones who post about every insignificant detail of their life.

They’re always inviting you to join them in the latest social game – Farmville, Bejeweled Blitz, Mafia Wars – until finally you block them.

They get the shakes when they can’t check Facebook, Twitter, Pinterest, Google+ and whatever else they may be using.

Social media may actually be altering our brains. Recent studies show too much time online could even be making you more stupider! All jokes aside, researchers have begun seriously studying internet addiction and its effects.

The scary thing is – this addiction could be even worse for those of us who spend our day marketing on social media networks. Being hooked can absolutely destroy your productivity.

Keep Reading – You Are Addicted to Social Media Marketing – Get Help!