Making social media sites like Facebook and Twitter work for your small business can be slow-going at first.
Consumers are relying on social media more and more when researching products and brands. So it’s a necessary hassle.
Before your customers make a purchasing decision, they want to know what their friends and everyone else out there in social-media-land thinks about what you have to offer.
Believe it or not – quite a few of those reviews and ratings aren’t really legit. Some companies pay people to leave positive reviews and ratings.
New research from Gartner estimates, within the next two years, as much as 15% of all online reviews will be paid for by the company being reviewed. Gartner also makes the bold prediction that at least two Fortune 500 Companies will face an investigation and legal action from the Federal Trade Commission.