Since content marketing now rules the web, you’re going to want to make sure your small business is actually creating incredible content.
One of the most popular and highly viral types of media out there is the infographic. It sounds a bit boring, but nothing could be further from the truth. In fact, infographics are one of the most effective ways to take dry, dull data and turn it into something totally eye-popping.
One thing to keep in mind is that the way we prefer to learn can vary from person to person and situation to situation.
Creating an eye-catching graphic representation will help you connect with visual learners, who by the way, make up 65% of the population.
Research shows our brains process visual information much quicker than text. So not only can infographics be an attractive way to make a point, they can also be fast and efficient.
More Than Just Pretty Charts and Graphs
Your infographics should go beyond just a trendy design that forces people to keep scrolling and scrolling and scrolling to get the message.
The layout and flow of what you present need to help your audience (aka your potential customers and clients) understand while enjoying the experience of viewing the infographic.
Most importantly, your infographic needs to have a purpose. You’ll often find designs that rehash concepts everyone has heard 100 times. Worse yet, you’ll run into overly elaborate graphics that don’t seem to have a point at all!
When we create infographics at Copyjuice, our goal is to creatively combine the best of both worlds. Your original designs will be exciting and professional while communicating without confusion. The end result is valuable content that is educational and entertaining.
View some of the infographics we’ve created for this site on the Copyjuice Blog.
Ready to drop some priceless knowledge on your audience that they’ll want to share with everyone the know? Contact Copyjuice today and let’s start talking about design ideas that make sense for your small business.