Many claim advertising and marketing through print is dead, that online and mobile are here to take its place. But it’s simply not true. When you have the right print campaign – it can do wonders for your business.
We’re not ready to let print die just yet. Let’s break out the defibrillator and charge up those paddles…CLEAR!
Depending on your target demographic, potential customers and clients may actually prefer print material to more technologically advanced forms of advertising. Plus, as digital marketing becomes the norm, printed advertisements will start to stand out – especially if they are designed to be eye-catching and engaging.
But the biggest problem is that we tend think of electronic media as a replacement for print instead of seeing the two forms of advertising as part of one, great big, incredible marketing strategy.
Think about this…
A newspaper ad could encourage someone to log on to your website and make a purchase. It doesn’t have to be clickable. It just has to communicate effectively, and persuade with the right art and copy.
We tend to hang on to the magazines we subscribe to or buy at a newsstand for at least a little while. It may even be a few years later that you pick up a copy of Cosmo or Sports Illustrated and page through it. Those print ads are still there…working for you.
You keep those magazines stacked in a big pile because they continue giving you value. You never know when you may need to review the “Top 10 Ways to Make Your Man Happy,” or take another look at the photos from the Green Bay Packers’ Super Bowl victory. They’ve become manuals and mementos…not just magazines.
You can do the same thing when you make all kinds of printed marketing material extra valuable to your customers and clients. Give them something that will improve their lives, teach them something new or connect with them on an emotional level.
Copyjuice can help your company design printed marketing material that people won’t want to throw away. Contact us today and we’ll start working up a plan that’s perfect for you and your business.