You no longer have only customers and clients. You now have an audience.
Don’t get us wrong. Traditional marketing tactics still work.
But the way people consume media has transformed into something that’s quite different than just soaking in TV and radio ads, reading billboards along the highway or potentially opening up junk mail.
Coming up with a unique selling point, a catchy slogan and bombarding people with advertising can only take you so far.
That’s especially true in a world where many consumers do their own research and find out what their friends think before making purchasing decisions.
These days, if you want to get attention, you need to provide something more. You need to make a place for yourself and your business as an authority in your industry.
Why ‘Content is King’
That phrase has almost become a cliché among internet marketers. But only expressions that are true can become clichés.
There’s a new kind of marketer emerging. It’s someone who helps your find customers that want to receive emails from you and brings you the people who get excited to see what’s new on your company’s website.
It was the groundbreaking Seth Godin who coined the term permission marketing. This innovative concept simply means that you make your marketing valuable. The point is not to yell louder and more often than your competition. You need to give people something that blows them away, something they want to share with everyone they know, something that’s powerful.
So how do you do it?
With Our Powers Combined…
Of course, you are the real expert when it comes to what your business has to offer. You need to use your knowledge and experience to give your audience the kind of content that turns them into paying customers and keeps them coming back for more. The problem is, it’s not always easy to see a way to connect with them using content marketing.
But when you team up with Copyjuice, you’re getting a partner who will help you get those creative gears turning. Together we’ll figure out what kind of content marketing mix will work. It could be a blog, eBooks or white papers, how-to videos or an eye-catching infographic. You may want to make your audience rally behind a cause, make them laugh or even shed a few tears.
Content marketing can be useful and informative, entertaining and even inspirational. Most importantly, the web content we build together will connect with your audience. It could be emotionally or intellectually, but it will always be done with their needs in mind.
Discover the power of quality web content before you get left behind! This marketing movement is here to stay…so it’s time to get on board. Contact us to learn more or share your questions and ideas.