Whether it’s a 30-second television commercial or a 30-minute employee training video, the right script can either make or break your production.
Good scriptwriting starts with a clear understanding of what you want to the audience know – and perhaps more importantly – how you want them to feel. Coming up with an idea to effectively communicate with your potential customers is the second step.
At Copyjuice, we’ll work with you to develop original, imaginative concepts, while never forgetting the real purpose of the script we’re writing for you.
Production value is definitely important – especially in a broadcast setting. You want to look professional. However, you also want to avoiding having the production itself overshadow the message you want to deliver.
Here’s the best way to do that…
Start with a script that tells a memorable story. Then make sure it ends with the viewer understanding what your small business is all about and wanting what you have to offer. It comes down to finding the perfect balance between creativity and persuasiveness.
The Rise of Online Video
How often do you use videos on your company’s website? Do you have a YouTube channel? Do you post clips on your blog? Does your “About Us Page” let viewers discover the mission and history of your business with a video that is informative and entertaining?
If you’re not taking advantage of online video, you could be missing out on a huge opportunity. There is so much value you can add for potential customers and clients through the use of videos. But the benefits for you and your company could be even greater…
- Videos about your products can dramatically increase sales
- How-To videos can establish you as an expert in your industry
- Telling a visual story about your company can build trust
- Videos are more likely to be shared on social media networks
- Creating an emotional connection with an audience through videos will make you hard to forget
The path to making amazing videos begins with pre-production, and that means writing an excellent script.
Copyjuice writers have worked in broadcast television, radio and even written original, feature-length screenplays. We know how to craft scripts that can make people think, laugh out loud, shed a tear and most importantly – the script we write for you will help your business succeed.
Contact us today so we can work together to start creating a script for your company. Let us know what kind of production your planning on, and let’s get a conversation started.