What You Really Need to Know about Social Media & SEO

social media and SEO at copyjuiceYou hear it all the time. If you don’t get your business on [insert latest, trendy social media site here], you are missing the boat!

When you’re creating your 17th social media profile – you wonder – “What’s the point of all this?”

You listen as internet marketers tout the importance of things like link building,  keyword research and other search engine optimization techniques that can get you top rankings on Google.

It all seems like a bunch of Hocus Pocus, and you have no idea where to get one of those magic SEO wands.

We understand how overwhelming social media and SEO can be to small business owners. You already have a full plate, now you’re supposed to understand all of this bologna about Likes and Tweets, anchor text and algorithms.

It never stops!

Take a Deep Breath – This Isn’t Going to Hurt

Well, you might feel a slight pinch. But the truth is…a lot of this stuff can be simplified.

First you need to realize that social media is not the answer to your marketing challenges. Yes, it can be a useful channel for reaching customers both new and old. But if you’re like us, you’ve have have already discovered it can also be a huge waste of time.

When it comes to SEO, you’ve probably heard horror stories about how a Google update causes web-based business to disappear into oblivion. They call some strategies “Black-Hat SEO” and other strategies “White-Hat SEO.” So how do you know if what you’re doing on your website is going to please the Google gods?

Just relax. It’s time to stop worrying and take a look at the big picture.

Something We are Not

We put on a lot of different hats here at Copyjuice.com. But two things we don’t try to be are so-called Social Media Experts and SEO Gurus.

That’s because we don’t have to be  either of those things…

The most reliable path to success in the search engines and on social media is having valuable content to share with your audience (aka your customers and clients). It just so happens that’s exactly what we create all the time. From amazing infographic designs, to viral videos to helpful articles and entertaining stories – the stuff we make is what drives success online. That includes places like Facebook, YouTube and Twitter. It’s what takes you to the top of Google and Bing’s results pages.

Think about it this way…

Social media is the television set…what you create and share via those social “channels” are the TV programs and movies that everyone watches. Your original content becomes the delicious digital dishes in your social media restaurant.

Search Engine Optimization is the new Yellow Pages. But you can’t just name your company something like AAAAA Heating & Cooling to get the first spot in this kind of phone book. You have to prove you are the best if you want to be No. 1.

Our biggest goal at Copyjuice is to teach you how to create that killer content through our Creative Marketing Blog. Because without content, search and social aren’t going to do much for you.

Since it’s not always easy to find the time and resources to do it yourself, we can help you figure out what kind of content marketing is going to work best for your business. Then we’ll also help you make it happen by determining the most effective way to spread that content online.

Ready to get started? Contact Copyjuice today and let’s come up with ideas for creating content that will make you into a Social Media Superstar and an SEO Ninja!

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