You don’t need to be told how important it is to have an online presence for your small business.
Chances are, you’ve already got a website. But you may be unhappy with how it’s performing. You might think a complete redesign is the answer. However, it’s quite likely what you really need is better copy. The missing ingredient could be a message that is clear and creatively convincing.
The first thing we do at Copyjuice when taking on a new web writing project is look at the big picture. That means asking a lot of questions.
Who are you and what is your company all about? What’s your story, your mission, your plans for the future? Who are your customers? What are their deepest fears and greatest desires?
No matter what kind of writing we do for you, it’s important for us to have a clear understanding of all those things. This ensures we’re on the same page, that the tone accurately represents your brand and in the end – you get the results you want.
After you’ve given us the big picture…we zoom in on the details.
This means digging deep to discover the hidden benefits of the products and services your organization offers. It means telling a compelling story about your small business, while not forgetting that your customers are the real heroes. It means we don’t only think about your target demographic. We think about the actual individuals you want to reach.
But Do People Really Read Stuff Online?
Perhaps you’ve heard that most people simply scan text when they’re on a website.
That may be true about many casual browsers. But uninterested web surfers aren’t what you’re looking for. You want to capture the attention of people who you can truly help. You want to turn skeptics into believers. You want to calm the fears and solve the problems of potential customers and clients.
Think about it this way…
When you’re making a purchasing decision, do you make it quickly based on a few headlines you read or how much you like the graphic design of an advertisement? No! It’s your money and you want to learn everything you can about what you’re going to spend it on.
(You’ve read this far about us, haven’t you?)
Your website is one of your company’s top sales tools. Today’s consumers do a ton of research and want to eat up loads of information before they make contact with a real-life salesperson. For that reason, you need to view your website as a member of your sales staff. The good news is…it won’t be needing any commission. Just let it do its job.
If you’re ready to transform your website into an amazing online presence that clearly communicates using powerfully persuasive copywriting techniques, contact us today and let’s work together!